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NKE 6.0 tracks down new extreme sports talent

This month sees Nike launch NKE 6.0 in the UK. Designed specifically for young talent who love action sports there is a unique range of functional and durable footwear to choose from no matter what your sport preference is.

As part of the launch and on-going programme, NKE 6.0 has hooked up with Phil Young to recruit a new team who display great talent and potential from a variety of sports including surf, skate, snow, BMX and MTB to become the first NKE 6.0 action sports team.

Through NKE6.0 the team will get a chance to showcase their skills at various events across the UK and at the same time will be given tips and advice on how to improve their skills and fulfil their potential.

The young talent will be taken on trips to try out each others sports sharing their skills with each other so they get experience and build their capabilities across the different action sports.

NKE 6.0 has been successfully launched in the US with a diverse range of talented athletes ranging from Tyler Allison who was the WORCA British Columbia; Loonie Series MTB XC junior champion in 2004 and Monyca Byrne from Maui, who was part of the Hawaii’s ISA World Championship team last year.

The NKE 6.0 team are also looking for an aspiring filmmaker or photographer who has a ‘real eye’ and talent for capturing the essence of what action sports means to them and brings it to life in a compelling way. The successful candidate will also get hands-on experience and will work alongside a range of professionals in the industry. On top of this they will also be kitted out with top of the range photographic equipment to develop their work.

http://www.nike.com/nke6/